The “See ‘Chimpanzee’, Save Chimpanzees” program has been extended! From now until May 3rd when you see Disneynature’s “Chimpanzee” in theaters, the Disney Worldwide Conservation Fund will make a donation to the Jane Goodall Institute to help protect chimpanzees today and in the future. “Chimpanzee” was so popular on it’s opening weekend – earning $10.6 million – that Disney decided to extend the donation program a week past it’s original April 26th closing date.
Dr. Jane Goodall had the following reaction to the news:
“We couldn’t be happier to extend this collaboration to help the Jane Goodall Institute better protect chimpanzees and the places they call home,” she said. “A film like ‘Chimpanzee’ helps spread the passion we have for these extraordinary beings, sharing the truly relatable moments experienced by Oscar and his fellow chimpanzees in a way that will hopefully inspire audiences to continue their support long after the movie ends.”
Founded in 1977, the Jane Goodall Institute continues Dr. Goodall’s pioneering research on chimpanzee behavior started more than 50 years ago—research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, and Jane Goodall’s Roots & Shoots, the global environmental and humanitarian program for youth of all ages, which has groups in more than 120 countries. For more information, please visit www.janegoodall.org.
This isn’t the first time Disneynature has allowed movie-goes the chance to help donate just by attending a film. By attending three of it’s other films – “Earth”, “Oceans”, and “African Cats” – Disneynature has planted 3 million trees in Brazil’s Atlantic Forest, established 40,000 acres of marine protected area in The Bahamas, and protected 65,000 acres of savanna in Kenya.